Fans of a product or brand get information from a variety of channels and gradually become fans, and these enthusiastic fans, known as advocates, send out messages that spread their influence to others. They are truly free advertisers. In an age where social networking information is so influential, it is necessary to develop such a branding strategy. Bad impressions at the place of experience must be stopped at all costs. The key to developing enthusiasts and advocates is the ’emotional experience’ in the shop.
Responds to situations where samples displayed in the shop for viewing or trying on do not work properly, or where advertising material is missing or disorganised. Regular visits are made (cleaning, replenishment, product deployment) and, if necessary, technical support is provided (checking operation, replacing parts and handling repairs).
On-site failures can lead to a loss of customer confidence and a stalling of the business model, so Break Fix Round Maintenance helps businesses to be more productive and achieve high levels of customer satisfaction.