บริการสำรวจคุณภาพการบริการแบบเสมือนจริง

Mystery Shopping & Research

What is
Mystery Shopping?

Professional evaluators objectively assess customer service and store conditions. This process helps identify strengths and weaknesses and understand the gap between the ideal and current state. Effectively utilizing the results leads to improved customer satisfaction.

Strengths of AJIS Mystery Shopping

Objective
Evaluation

Anonymous evaluators conduct on-site assessments while acting as regular customers. The survey can be customized based on industry, business type, and purpose.  All evaluations follow clear criteria to ensure objectivity and high accuracy.

Quantified & Visualized Results

Survey results are quantified and presented in a report that allows for comparison and analysis. Evaluator comments are also included, providing clear guidance for improving services and store operations.

Issue Identification & Advice

Upon request, we analyze results, identify issues, and propose improvements.

AJIS Group's
Track Record

Over 500 client companies annually More than100,000 surveys conducted per year.

Survey Flow

Key Benefits of Implementing Our Service

Benefits 01

Improved Customer Service

Clearly identifying specific issues makes it easier to develop effective improvement measures, with tangible results expected. Ongoing surveys also help create a sense of tension among staff, encouraging them to maintain a high level of customer service awareness.

Benefits 02

Effective Improvement Activities

In improvement efforts aimed at enhancing service and customer satisfaction, it serves as an objective evaluation tool. This leads to more effective improvement strategies. Initiatives that receive high evaluations can be implemented company-wide, further improving service quality and customer perception.

Benefits 03

Increased Employee Motivation

Positive aspects are properly recognized, boosting morale. High-performing staff can be identified and rewarded, contributing to fair and satisfying evaluations.

Benefit 04

Efficient Management

Survey results allow comparison across employees, departments, and stores, enabling focused investment in areas needing improvement and reducing wasted effort.

Benefits 05

Increased Sales

Better service and motivated staff lead to higher customer satisfaction, more repeat visits, and stronger competitiveness.

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Consulting
Services

Experienced consultants with deep industry knowledge propose optimal solutions based on a wide range of case studies.

Employee Satisfaction Survey

We conduct surveys to identify not only visible issues but also underlying problems affecting employee satisfaction.

Face-to-face
survey

We collect and analyze feedback from visiting customers to help solve operational challenges.

Store
Assessment

Trained evaluators visit stores or on-site locations to conduct surveys based on pre-agreed criteria, collecting photographic evidence and other data.

Examples: In-store promotions, product display conditions, etc.